St Neots has announced its intention to bid for the prestigious title of UK Town of Culture 2028, with the programme being led by Neotists CIC, a local cultural organisation rooted in the town’s creative community. BBC Look East reporter Mousumi Bakshi interviewed Neotists co-founder Richard Slade, local business owner Sunny Mann and creative producer Dr Carly Robinson in St Neots on 3 February 2025 about the competition and why St Neots should deserve to win.