John Holmes is an experienced arts marketer who has worked at a variety of music organisations, including English Touring Opera, Sinfonia Cymru and the Orchestra of the Age of Enlightenment (OAE). He specialises in working where marketing and cultural programming collide, developing programmes to reach new audiences, such as Bach, the Universe and Everything, the OAE’s pioneering music and science series.

John also researches and writes strategies for local authorities and cultural organisations, using a variety of creative methods to incorporate the views of local residents. Work includes Green & Gold, a strategy to put the environment and child-centred creativity at the heart of regeneration in Ellesmere Port, and the audience development strategy for Culture in Common in the New Forest.