Ioana is a pattern and textile designer and illustrator based in St Neots. She trained at the National University of Arts in Bucharest, where she earned both a bachelor’s degree and a master’s in fibre, textile and weaving arts, graduating with top marks in each.

Her love of pattern, colour and making led her to found happimessworld, her own creative shop on Etsy, where she sells her designs and illustrations.

Ioana is an active part of the arts community in St Neots. She has joined Neotists for live portrait drawing sessions and community projects, and brings a trained eye for surface design and texture to local creative work.

She also has a career in digital product development, working as a Senior Product Manager at BusinessesForSale.com, where she has been part of the team since 2018. She brings a mix of artistic training and practical, people-focused problem-solving to everything she does.

Originally from Romania, Ioana speaks Romanian and English.