Five questions for creatives

Sam Darlow

Sam Darlow is a freelance illustrator and designer based in St Neots, Cambridgeshire. Every project undertaken is approached intelligently, communicated creatively and crafted with care, from editorial design, branding and so much more. He believes in developing lasting relationships with clients to build a strong foundation on which considered thinking and design can add value to their businesses and realise their visions.

How did you get into the creative industry, and was there a defining point in your career that led you on that path?

In many ways, I have always been a creative spirit. I feel that I organically progressed into what I have become today.

Is there anything you would change in your current career and if so why?

I am always looking to develop my business, change is the end result of all true learning.

Where do you see yourself, and your career in five years time?

In essence, the future is unknown.

Are there any rules or habits that help you do your job more efficiently?

Creativity is a habit, to be effective you have to immerse yourself in your subject, work like hell, and love, honour and obey your intuition. It is important to create rules, but it is more important to be able to break them. The anchor to any great solution is understanding a brief, a client and ultimately, an audience.

What tips would you give to anybody who is looking to get started in the creative industry?

Make a lot of personal projects. A thousand cuts can fell the mightiest oak, whether you are a scientist, an actor or a gymnast, never stop studying or working for what you really want. Nothing comes easy, ever, if you want something, you have to strive for it.

To find out more about Sam visit his website: