Five questions for creatives
Rebecca runs a PR and content marketing agency near St Neots called AIM which was set up to create a unique partnership with clients. The firm does not conform to the traditional mould of consultancy and client-led relationships but instead supports and guides clients.
How did you get into the creative industry, and was there a defining point in your career that led you on that path?
I studied PR at university which was inspired by watching Absolutely Fabulous. I genuinely believed (and hoped) PR would be like that. From then I set out to get as much experience working in different companies; big and small, client side and agency, as I could. I don’t think I have ever had one moment that has defined my career. I have been lucky enough to work with amazing people from colleagues and peers to employers and clients. I have worked on some brilliant campaigns, which have won awards but also pushed boundaries and made people question the norm or think differently about a subject.
Is there anything you would change in your current career and if so why?
I don’t like having regrets. I think you can learn something from every situation – good and bad. Sometimes I wish I had set up on my own sooner but then if I had I probably wouldn’t be living where I am today and I wouldn’t have made friends and worked on different campaigns along the way. And I certainly wouldn’t have met my partner and therefore had my little girl.
Where do you see yourself, and your career in five years time?
I hope to still be living in Cambridgeshire. I would love to have grown AIM and be working with more brands and clients. I would also love to be helping out others who are starting out in their careers or looking for the next challenge.
Are there any rules or habits that help you do your job more efficiently?
I don’t have any rules or habits (sorry!). I try and keep my inbox relatively light and prioritise tasks for the week ahead on a Friday so I know what I need to do Monday.
What tips would you give to anybody who is looking to get started in the creative industry?
- Work hard and be nice to people
- Try not to burn bridges
- Think about your career and your ambitions. I think it’s easy to get stuck in a ‘comfortable job’. Look for challenges and new adventures.