Katherine Hesketh is a diploma qualified digital marketing specialist. During her career, she has worked both agency and client side, so knows only too well the challenges and opportunities faced by both
After graduation, she began her career in educational publishing before joining a specialist consultancy responsible for producing educational resources for a range of clients. A new adventure took her over to Sydney, Australia where she primarily worked for a global asset management company, in a purely online role. Returning to the UK she joined a specialty insurer and reinsurer in an online communications role.
She has had a love of all things online for her whole career. She prides herself in being able to get her head around the techy stuff, and loves the challenge of being able to translate it into easy-to-understand business solutions. She also believes that the foundations that she learnt in print and offline publishing enables her to truly get to grips with the whole marketing and communications journey.